eCommerce is very young industry in India and it comes with abundant opportunities for all small, medium and large scale enterprises. The Industry problem which the business faces irrespective of size, category or location is 80 % common, whereas the other 20% is mere fact of acknowledgement to the other 80% of the earlier problems.
Of course the key fundamental to any business which supersedes all the other problem of failure or success is “Products don’t fail, costing does”
Now imagine, there are so many diversified as well versatile issues or challenges related to the business which affects the growth of the brand directly or indirectly.
