United Distributors
- Area of Business Managed : Complete Marketplace Operations
- Case Study Focus Area : End to End Solutions
- Category : Grocery
- Period of Evaluation : (June 2020 – June 2021)
About the Brand
United Distributors is exclusive distributor and importer for global brands like Twinigs, Tobasco, Loacker, Barilla, Wasa, Denman, Jergens in India and is already a big conglomerate with plethora of brands selling on the marketplace front
Problem
- Lack of Industry knowledge and expertise to manage operations inhouse
- Great untapped Product Potential
- Unauthorised sellers selling the same products
- Appointment Issues for Stock during Festive Season/ High Sale period days
- Payment and Inventory Reconciliation
- Vast Product Line with Warehouse with Traditional Approach
- Inventory Damage in FBA/Flipkart fulfilment and no claims redressing system
Our Approach
- Creating a Strong Operations Team in the back end
- Stocking the Right Product Mix on Marketplaces
- Robust Inventory checks and claims process
- Signed up PAN India Warehousing
- Reduced Low ticket value in to alternate selling options
Result
- Brand Improved savings in operations team cost by 100%
- Brand grew by 20% month on month
- Reconciled and claimed more than $100,000 in last 1 year
- Reduced Advertising Cost by 30%
- Sales overall grew by 50% year on year
- Multiple Best Sellers in certain sub-categories
- Brand is available in PAN India Warehousing Clusters irrespective of appointments
