Dr Vaidya’s
- Area of Business Managed : Complete Marketplace Operations
- Case Study Focus Area : End to End Solutions
- Category : Ayurveda
- Period of Evaluation : (November 2018 – June 2021)
About the Brand
Dr. Vaidya’s is a new age Ayurvedic products company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, formulations and knowledge has been passed down from generation to generation through dedicated practice
Problem
- Unable to Scale Faster in the D2C Segment
- Generating 5 digit monthly sales on marketplaces
- Restricted Product Category on marketplaces to promote/advertise
- Absence of an Expert Team for Marketplaces
- Legacy Product but low awareness
- No Conversion from Online B2B Models of Cloudtail, BB, etc
Our Approach
- Creating a Strong Operations system in the back end
- Audited the Marketplace Accounts to evaluate position and strategies
- Building Brand Awareness on the Platforms
- Created Inventory Position based on demand and potential
- Making the brand available everywhere
Result
- Dr Vaidya’s were awarded as SMB of the Year – Amazon
- Brand awareness grew by 1200 %
- Got Acquired by RPSG Group citing first biggest D2C Exits in the D2C Space
- Brand is one of the top emerging player in the segment
- Sales grew from 100% Year on Year on all marketplaces
- Multiple Best Sellers in certain sub-categories
- Brand is available in PAN India Warehousing Clusters
