Baidyanath
- Area of Business Managed : Complete Marketplace Operations
- Case Study Focus Area : End to End Solutions ( Warehousing + Operations+ Advertising + ERP)
- Category : Ayurveda
- Period of Evaluation : (December 2019 – June 2021)
About the Brand
Baidyanath is a traditional Ayurvedic Brand with Strong retail roots and had to create an impact in the digital space.
Problem
- No Internal Team
- Warehousing Set up not capable to execute Online Operations
- Very High Volume Orders. Late Dispatch Issues
- Incorrect Product Mapping
- Faster penetration in the Growing Ayurvedic Space
- Unable to manage the complexity of online business
Our Approach
- Created a Dedicated Team to Handle all Marketplace Operations
- Seller Flex, Cloudtail, Flipkart Smart Fulfilment, Baidyanath Personal Website Ops Brought in FV Warehousing System
- Robust Checks on High Volumetric weight with Low ASP
- Focused on ERP Integration for Inventory Replication at all avenues
- Created a Business Structure and Audits to evaluate performance
Result
- Brand is currently Listed and Managed in more than 20 marketplaces with a total SKU Strength of 700 SKUs
- Revenue of the Brand improved by 100% Year on Year since association with FV
- Products Available to all end consumers in 24/48 hrs delivery due to Prime/ flex/ smart enabled at key metros Cities
- Captured the Tier/1/2/3 Audience with Correct Inventory Forecasting and Storage
- Profitability improved on an overall basis due to same inventory at multiple locations
